Welcome to Open & Informed! We are dedicated to helping businesses thrive through data-driven insights and innovative market research solutions. Our mission is to empower brands with the knowledge they need to make informed decisions, drive growth, and foster meaningful customer engagement.
Our Story
Founded in 2024, Open & Informed began with a vision to empower the way companies understand and connect with their audiences. We have grown into a trusted partner for businesses of all sizes, providing tailored market research advisory services that deliver actionable results.
Why Choose Us?
* Expertise: Our team brings years of experience and a deep understanding of various industries.
* Customisation: We tailor our services to meet the specific needs and objectives of each client.
* Innovation: We utilise the latest tools and methodologies to ensure you stay ahead of the competition.
* Results-Oriented: Our focus is on delivering help to get the best insights that lead to tangible business outcomes.
Get in Touch
Ready to take your business to the next level? Contact us today to learn how Open & Informed can help you achieve your goals through smart, data-driven market research.
CARL WEST
FOUNDER BACKGROUND
Carl West, is a well known speaker and market research consultant helping multinationals and UK businesses to understand their markets and the opportunities to develop their offerings. A huge value add for your business. Empowerment is at the centre of everything that Carl does.
A seasoned sales professional
Carl West is a seasoned sales professional with a diverse background spanning multiple industries, including Education, ISP, Financial, Retail, IT Channel, Distribution, Brand, Local Government, Market Research, CPG (FMCG), DDG, and OEM. With a track record of success in driving revenue growth and leading high-performing teams, Carl brings a unique blend of strategic vision, leadership skills, and a passion for exceeding targets.
Served in many director roles
Carl served as the UK & Ireland Sales Director, at Foxintelligence, prior to that, as the EMEA Client Development Director at Quantilope. At GfK he served in many director roles across research panels and sales.
Certified expert
In addition to their professional accomplishments, Carl is a certified expert in MEDDICC, Sandler Sales Academy, Key Account Management, Story Line Training, and Spin Training. He is also actively engaged in thought leadership activities, including press engagements, conference speaking, and contributing to industry publications.
Passionate about driving success and empowering teams, Carl West is committed to delivering exceptional results and fostering lasting relationships with clients and stakeholders.
WHAT COLLEAGUES & CLIENTS SAY?
A FEW WORDS OF FEEDBACK
"During the entire project, Carl was able to use his skills and market knowledge to better inform our senior teams. The value is exceptional and we will use Open & Informed again soon - Thank you."
"Carl is an immensely knowledgeable Client Development master. He's a joy to work with, immensely reliable, and always ready to delight customers and share his wealth of knowledge"
"Carl is one of the finest go-to contacts in the IT Industry when you need to understand the historical, current and future dynamics of the UK,EU, and world wide markets. He always has his finger on the pulse. Carl loves to understand and question the 'why' in any consumer or business behaviours; and how that is reflected in industry, market share dynamics and trends."
"I had the pleasure of working with Carl on the set up of the Inside Sales hub at the end of 2019. Carl easily agreed to take up a new challenge and join our project team with the focus on training and onboarding new Inside Sales account managers.
He went extra mile putting a lot of effort into building a comprehensive Inside Sales Playbook, which hosted all information that a salesperson may need about our products, USP, frequently asked questions, objections handling, renewals, sales techniques, and other tips."
"Every year Carl helps us at our annual Trade Show. His exhibits and workshops have become a well-known feature and something many attendees look forward to. The sessions give our customers tremendous value-add on market trends and categories to consider. His contribution is hugely appreciated by us and our customers. He really helps make our Trade Show something special and different."
"Carl has a level of experience that is invaluable, and delivers it with an agile understanding of how business is best done in any given situation. As a team member he is a super positive guy to be around, he's a leader, an inspiration and a really decent, honest human being."
"Carl is a charismatic and enthusiastic thought leader. Rarely do you meet someone that can inject such positive energy into any team or sales process. As cliche as it may sound, Carl truly puts the client needs at the centre of everything he does and this shows in not just how successful his numbers are."
"I have had the fortune to work with Carl on a number of occasions, first and foremost his knowledge is vast and he truly is an expert in his field. His ability to want to help and support those around him is testament to the way he conducts himself in a professional manner and those that work with Carl are more than happy to do so again and again, because he makes it so easy."