Market Research Expertise
With years of experience working inside market research agencies, we look to advise the benefits and pitfalls of investing in data.
Coaching
Having lead successful teams in sales and client retention, we look to build further success into our clients.
Sales Agency
Over 20 years in CPG, FMCG and supply chain, there is a large network of contacts available to introduce brands.
Consultancy
Making the decision to be market insight ready is an essential step, but there are more processes needed to use, integrate and recycle market data.
Keynotes
Always available to empower others in sales, client retention, supply chain and market research knowledge.
Sales & Client Retention Audit
Hunting for new logos is costly, so you need to do it right, but after the success of the close, there needs to be a playbook for retaining customers.
Our Approach
At Open & Informed, we believe in a collaborative approach. We work closely with our clients to understand their goals and challenges, helping advise on a mix of sales aids, client success, and market research methods to provide a holistic growth solution. Our team of experienced sales people, researchers and analysts are committed to sourcing leads, insights and introductions that are not only relevant but also valuable, helping you make strategies and decisions that drive real results.
What We Do
We specialise in helping brands with a wide range of market research advisory services designed to meet the unique needs of each client. Our expertise includes:
* Brand Research: Understanding and managing your brand's identity through comprehensive analysis of brand advocacy, awareness, loyalty, perception, and more.
* Campaign Effectiveness: Evaluating your advertising campaigns to ensure they reach the right audience and achieve the desired impact.
* Competitive Analysis: Assessing your competitors to uncover strengths and weaknesses, providing insights to drive a competitive edge.
* Consumer Insights: Delving deep into consumer behaviour and motivations to inform strategic marketing and innovation.
* Customer Satisfaction: Measuring and enhancing customer experiences to boost satisfaction and loyalty.
* Customer Segmentation: Identifying and understanding different customer groups to enable personalised marketing strategies.
* Product Development: Guiding the creation and improvement of products through data-driven insights and user feedback.
* Usability Testing: Ensuring your products and digital platforms offer the best possible user experience.
Below are brands we support and represent.
The simplest way for retail sales teams to sell more
Eebz Retailer Relationship Management (RRM) is the digital shelf analytics solution for retail sales teams. An invaluable set of tools and data, that provides vital insights to help you supercharge your retail sales.
The science of sales promotion
Providing a smart alternative to costly price discounts, their innovative sales promotions deliver greater volume at a lower cost, while their lifecycle solutions harness the potential from your customer relationships to generate lifetime value.
With sixteen years’ experience in delivering sales promotions, they partner with world-leading brands to design creative sales promotion solutions that drive sales, increase brand loyalty and grow their market share.
PAST EXPERIENCE IN THE BUSINESS
KEYNOTES COMPLETED
CONNECTIONS
CLIENT EXPERIENCE
PIPELINE UPLIFT
COMPANIES WE KNOW AND RECOMMEND
Horizon RMS
For over 15 years Horizon has been designing and producing exciting and innovative retail displays for world class brands and retailers.
We work with our clients to provide concepts and ideas through to design, print, production, installation and compliance.
Leading brands and retailers trust us to bring their campaigns to life in-store.
Noima Consultancy
Noima works with Tech companies to introduce their products, technologies and brand to the global marketplace.
We work with companies from the very start or join them when they have established themselves in some countries but want to expand to more.
We have experience working in all sales channels in over 30 countries globally and have combined experiences in B2C, B2B, D2C & B2E
We are full service agency covering business planning, product management, supply chain & logistics and have a dedicated Retail, B2B and Ecommerce teams.
Retail Profiling
Retail Profiling provide fully managed field marketing solutions that enable consumer brands to build their customer engagement and revenue streams across 17 European countries.
Investment in the physical channel, both retail & B2B, is critical if brands are to maximise their return. We have become market leaders with consumer brands in ensuring their displays are replenished, pricing is correct, promotions have impact, sales staff are knowledgeable and funded space is audited. These all encompass our approach to field marketing. Such measurable actions need to be at the top of ‘to do’ lists for all brands.
She/Her Ltd
If you're steering 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗿 𝗮𝗹𝗹𝗶𝗮𝗻𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 in a technology company and are looking to attract, engage, retain or grow your partneships or 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻, I can help. A tech marketing specialist with over 20 years in the channel, I understand your position and will collaborate with you to unlock growth via channel marketing and strategic alliances. I excel in generating impactful marketing strategy, ideas and nurturing genuine relationships, all underpinned by a keen analytical and creative approach.
Specialising in channels, partnerships, and alliances, I guide tech companies, especially those targeting the UK market, towards impactful strategies and deeper, trust-based alliances for stronger business outcomes. My focus is on driving revenue, enhancing relationships, and fostering creativity with key partners.