What We Do

At Open & Informed, we provide tailored market research advisory services to help brands make smarter, data-driven decisions. Our expertise spans a wide range of research areas, ensuring each client gets insights that drive real impact.

🔹 Brand Research – Analyze brand awareness, loyalty, perception, and advocacy to strengthen your identity.
🔹 Campaign Effectiveness – Measure advertising impact and optimize strategies to reach the right audience.
🔹 Competitive Analysis – Gain a competitive edge by understanding market strengths, weaknesses, and opportunities.
🔹 Consumer Insights – Uncover key drivers behind customer behavior to inform marketing and innovation.
🔹 Customer Satisfaction – Improve experiences, boost loyalty, and retain valuable customers.
🔹 Customer Segmentation – Identify and target key audience groups for personalized engagement.
🔹 Product Development – Use data-driven insights to refine, innovate, and launch successful products.
🔹 Usability Testing – Optimize user experience across products and digital platforms for maximum impact.

💡 We turn insights into action, helping brands grow, compete, and succeed. Let’s talk about how we can support your business! 🚀

Optimizing Sales & Client Retention

We help companies assess, refine, and enhance their sales strategies and client retention efforts. By evaluating current processes, we identify opportunities for improvement and provide actionable solutions.

Our key tools include:
🔹 Sales & Client Success Playbooks – Custom frameworks to streamline sales and customer engagement.
🔹 On-Site Audit – A hands-on assessment to identify strengths and gaps in your approach.
🔹 Data Review – Analyzing key metrics to uncover insights that drive smarter decisions.
🔹 Pipeline Process Audit – Evaluating sales workflows to improve conversion rates.
🔹 Market Research Advisory – Leveraging data to inform strategy and target the right opportunities.

💡 Looking to enhance your sales and client retention? Let’s talk! 🚀

How We Help Businesses Grow

At Open & Informed, we help companies overcome market challenges and unlock growth by providing expert knowledge and hands-on support. Our consulting services are designed to drive success across key business areas, including:

🔹 Management Consulting – Enhancing leadership, strategy, and operational efficiency.
📌 Services: Strategic planning, organizational design, performance optimization.
📌 Industries: Retail, FMCG, Technology.

🔹 Marketing Consulting – Developing and executing high-impact marketing strategies.
📌 Services: Market research, branding, digital marketing.
📌 Industries: Consumer goods, retail, B2B.

🔹 Strategy Consulting – Shaping long-term business direction for competitive advantage.
📌 Services: Corporate strategy, competitive analysis, business model innovation.
📌 Industries: Retail, FMCG, Technology.

🔹 Sales Consulting – Boosting sales performance and optimizing sales processes.
📌 Services: Sales strategy, training, CRM optimization.
📌 Industries: B2B, technology, consumer goods.

🔹 Customer Experience (CX) Consulting – Enhancing customer interactions to improve satisfaction and loyalty.
📌 Services: Customer journey mapping, service design, feedback analysis.
📌 Industries: Retail, FMCG, Technology.

🔹 Digital Transformation Consulting – Leveraging digital solutions to modernize and grow businesses.
📌 Services: Digital strategy, IT modernization, digital marketing.
📌 Industries: Retail, FMCG, Technology.

🔹 Start-up & Entrepreneurship Consulting – Guiding start-ups and small businesses from idea to execution.
📌 Services: Business planning, funding strategies, market entry support.
📌 Industries: Start-ups, SMEs.

💡 Looking for expert guidance to take your business to the next level? Let’s connect and make it happen! 🚀

What We Do

With years of experience in Tech and Retail, we’ve built a strong network across CPG, FMCG, and Supply Chain, enabling us to provide expert sales support tailored to your industry.

Our Sales Expertise Includes:

🔹 Direct Sales – Selling products/services face-to-face, through events, or door-to-door. (Industries: Consumer goods, retail, services)

🔹 Inside Sales – Remote selling via phone, email, and digital channels to drive conversions. (Industries: Technology, telecommunications)

🔹 Outside Sales – Field sales with on-site visits, presentations, and product demos. (Industries: B2B services, industrial products)

🔹 Sales Enablement – Equipping teams with training, tools, CRM implementation, and sales content to maximize performance. (Industries: All sectors, especially complex sales environments)

🔹 Sales Consulting – Enhancing sales strategies through market analysis, process optimization, and performance assessments. (Industries: Any business looking to refine sales operations)

🔹 Lead Generation – Identifying and qualifying high-value prospects via cold outreach, email campaigns, and content marketing. (Industries: Tech, B2B services, financial services)

🔹 Sales Outsourcing – Managing the entire sales process, from lead generation to customer relationships, for companies without an in-house team. (Industries: Startups, SMEs, seasonal demand sectors)

🔹 Channel Sales – Expanding reach through resellers, affiliates, and distribution partnerships. (Industries: Software, consumer electronics, supply chain-heavy businesses)

🔹 E-commerce Sales – Driving online revenue with store optimization, product listings, and digital marketing. (Industries: Retail, fashion, electronics, FMCG)

🔹 Retail Sales – Maximizing in-store success through merchandising, promotions, and staff training. (Industries: Consumer goods, apparel, FMCG)

🔹 Business Development – Scaling market reach with strategic partnerships, expansion strategies, and new market entry. (Industries: Tech, manufacturing, professional services)

🔹 Consultative Sales – A solutions-based approach focused on understanding client needs, relationship-building, and long-term success. (Industries: Professional services, complex product sales, technology)

💡 Need help optimizing your sales strategy? Let’s connect and explore how we can drive growth together! 🚀

How We Help

With years of experience in sales and leadership, we specialize in coaching individuals and teams to refine their skills, overcome challenges, and achieve greater success. Our tailored coaching services include:

🔹 Life Coaching – Helping individuals find clarity, balance, and fulfillment in both personal and professional life. (Areas: Work-life balance, relationships, confidence, decision-making)

🔹 Career Coaching – Supporting professionals in career transitions, job searches, and skill development to advance their careers. (Areas: Resume building, interview prep, networking, career growth)

🔹 Executive Coaching – Guiding leaders and high-potential employees to enhance leadership, decision-making, and communication skills. (Areas: Leadership development, strategic thinking, team management)

🔹 Business Coaching – Providing entrepreneurs and business owners with strategic insights and growth strategies to scale their businesses. (Areas: Business planning, marketing, financial management, operations)

🔹 Performance Coaching – Enhancing individual and team performance across various disciplines for measurable success. (Areas: Professional skills, athletic performance, academic achievement)

💡 Looking to grow, lead, or improve performance? Let’s work together to unlock your full potential! 🚀